Member Spotlight

If you’ve spent any time around the V20.2 Group, you know it’s not just another room full of Vendors comparing notes—it’s a mindset. And few people embody that mindset better than Tim Hayden of Brain+Trust Partners.

Tim’s a believer in a simple idea: a rising tide lifts all boats. Sounds nice on a bumper sticker, but he actually means it. In a world where too many operators guard information like it’s the last cold beer in the fridge, Tim leans the other way—share, learn, improve. Because the real edge today isn’t what you know… it’s how fast you adapt.

And that brings us to his favorite topic: DATA.

Not the kind you glance at once a month and forget about. Tim’s talking about the kind that tells you where your business really stands—and where it’s headed whether you like it or not. As he puts it, data is the golden ticket to the future. The problem? Most dealers are sitting on a goldmine and still acting like they’re digging for loose change.

That’s where Brain+Trust steps in.

Their AI & Future Readiness Assessment isn’t some pie-in-the-sky, theoretical exercise. It’s a clear-eyed look at your current operational reality—what’s working, what’s not, and where you’re exposed. Because knowing where you think you are doesn’t pay the bills. Knowing where you actually are? That’s where things get interesting.

Tim is quick to point out something a lot of operators overlook: most dealers aren’t just running one business anymore. You’ve got multiple rooftops, side ventures, investments—maybe even a few things you’d rather not admit out loud. Brain+Trust can bring all of that data into one place, turning chaos into clarity for marketing, accounting, and real decision-making.

And here’s the kicker—Tim’s not looking for the comfortable crowd. He’s looking for the forward-curious operators. The ones with an appetite for change.

So ask yourself: do you really know where your organization stands on AI and future readiness?

If not, Tim’s ready to sit down one-on-one and build something that just works—like peanut butter and chocolate.